Leadership Team

Max Shapiro

President: Serves as chief executive officer of the chapter, presiding over all board and membership meetings. Leads strategic planning, represents the chapter at CCIM Institute events and regional conferences, appoints committee chairs, and ensures the chapter achieves its mission to educate, designate, and elevate commercial real estate professionals. The President is an ex officio and non-voting member of all committees.

Novateur Capital

Anna Swartz-Lopez

Treasurer: Responsible for the receipt, safekeeping, and disbursement of all chapter funds. Maintains complete financial records, prepares periodic financial reports, and ensures all funds are deposited in the chapter's bank account. Reconciles receipts from events and activities, prepares disbursement lists for board approval, and works with committees to establish procedures for accounting of meeting receipts and expenses. Ensures smooth financial transitions between terms.

THG Property Management

Anna Swartz-Lopez, CCIM, is a commercial real estate professional whose experience spans capital markets, brokerage, property operations, and market analysis. Her career has included running her own commercial finance business, origination and underwriting debt transactions at Slatt Capital, advising retail clients as a commercial broker, and building data-driven real estate strategies through market and asset analysis. 

Today, as Director of Property Management of Operations for THG Property Management, Anna focuses on creating scalable systems, improving operational performance, and supporting portfolio growth. Known for her analytical approach and entrepreneurial mindset, she combines financial expertise with practical execution to help owners and investors make informed decisions and maximize long-term value. In addition to her professional work, Anna serves on the Board of the Northern California CCIM Chapter as Treasurer and is part of the chapter's leadership succession track. 

Judah Rouss

Secretary: Serves as the focal point of all chapter communications, both internal and external. Maintains all chapter records including meeting minutes, attendance records, and member rosters. Assists the President in preparing and distributing meeting agendas and notices to all Board members. Submits required reports to regional officers and CCIM Institute headquarters. Coordinates all chapter correspondence and maintains documentation of board activities.

Rouss Capital

Founder & Principal, Rouss Capital Advisors

Judah Rouss is the Founder & Principal of Rouss Capital Advisors, an independent commercial real estate finance advisory firm serving business owners, investors, and developers throughout California. With more than 26 years of lending experience, Judah helps clients secure strategic financing solutions by leveraging an extensive network of banks, credit unions, life insurance companies, CMBS lenders, debt funds, private capital providers, and alternative financing sources.

Throughout his career, Judah has built a reputation for providing thoughtful guidance, creative financing strategies, and exceptional client service. His experience spans commercial mortgages, owner-occupied and investment real estate financing, SBA lending, bridge financing, construction loans, and customized capital solutions designed to support long-term growth.

Judah believes financing should be approached as a strategic advisory relationship rather than simply a transaction. By understanding each client's objectives and evaluating the full capital markets, he works to identify financing solutions that align with both immediate needs and long-term goals. 

As a board member of the Northern California CCIM Chapter, Judah is committed to advancing the commercial real estate profession through education, collaboration, and meaningful industry relationships.

Tony Rishell

Past President: Serves in an essential advisory capacity to the board, providing valuable experience regarding chapter and CCIM Institute policies and administrative procedures. Normally chairs the nominating committee and provides continuity to chapter leadership. Offers guidance on sensitive matters and helps identify potential candidates for chapter office based on knowledge of all chapter activities and member engagement.

Tony Rishell Real Estate Wealth

I believe real estate is a cornerstone of family legacy, and I honor the strong emotional connection many families have to their real estate holdings for investment or use as a family residence or vacation home.  

I help family leaders, business owners, partners, investors, and family offices get clear on strategic direction for complex real estate portfolios, optimize operations and financial performance, and integrate real estate wealth into the family’s overall financial, succession, and estate plan.

I work with family advisors, wealth managers, trustees, estate planners, accountants, and financial planners seeking to assess, align, and implement a wisely formed multi-generational wealth plan that includes real estate assets. 

My real estate family office experience and institutional trust real estate asset management background leave me uniquely prepared to increase, preserve, and transfer real estate wealth by...

...increasing real estate cash flows and legacy asset values for families, investors, and trusts
...efficiently overcoming real estate obstacles, entanglements, and crises for leaders and managers
...anchoring and improving operational strategy and performance with financial, market, risk analysis
...dramatically increasing clarity and influence for limited partners and co-owners
...de-escalating family dynamics and resolving family conflicts enough to move estates forward
...greatly amplifying the resourcefulness of family advisors and professionals serving legacy families.

I am Tony Rishell, your real estate wealth strategist.

Anna Swartz-Lopez

Information Technology: Oversees all technology systems and digital infrastructure supporting chapter operations and member engagement. Responsible for website management and updates, StarChapter platform administration, social media strategy and oversight, and virtual meeting coordination. Ensures database integrity and optimal use of technology tools to enhance member experience and operational efficiency. Works closely with the Executive Director and committee chairs to implement technology solutions that support chapter goals, maintains cybersecurity protocols, and evaluates emerging technologies that could benefit the chapter. Serves as the primary liaison for technical troubleshooting and provides strategic guidance on digital communications and online member services.

THG Property Management

Anna Swartz-Lopez, CCIM, is a commercial real estate professional whose experience spans capital markets, brokerage, property operations, and market analysis. Her career has included running her own commercial finance business, origination and underwriting debt transactions at Slatt Capital, advising retail clients as a commercial broker, and building data-driven real estate strategies through market and asset analysis. 

Today, as Director of Property Management of Operations for THG Property Management, Anna focuses on creating scalable systems, improving operational performance, and supporting portfolio growth. Known for her analytical approach and entrepreneurial mindset, she combines financial expertise with practical execution to help owners and investors make informed decisions and maximize long-term value. In addition to her professional work, Anna serves on the Board of the Northern California CCIM Chapter as Treasurer and is part of the chapter's leadership succession track.